The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.
After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what's coming to the registration experience.
What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
Eight seasons, hundreds of race starts, and countless shared moments. The BikeReg | Share Coffee women’s cycling team continues to prove that community, camaraderie, and showing up together matter just as much as results.
Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.
Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.
A practical planning resource built from real event experience to help you focus on the details that actually matter.
The inaugural Reggie Awards celebrate the events athletes loved most in 2025. Based on 492 athlete votes, these awards spotlight standout experiences across BikeReg.
Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.
This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.