Kelly Matkovich

Blurred preview of the new athleteReg registration page design

April 14, 2026

Something Big Is Coming to athleteReg

After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what’s coming to the registration experience.

Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.

April 2, 2026

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.

BikeReg | Share Coffee women’s cycling team standing together with their bikes after a cyclocross race, celebrating teamwork and community.

February 24, 2026

Celebrating Another Year With the BikeReg | Share Coffee Team

Eight seasons, hundreds of race starts, and countless shared moments. The BikeReg | Share Coffee women’s cycling team continues to prove that community, camaraderie, and showing up together matter just as much as results.

February 24, 2026

Put Your Event in Front of Thousands of Ready-to-Register Athletes

Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.

February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Finish line scene at the Bridge of the Gods Run, with runners crossing under the finish arch as spectators cheer from both sides of the course.

February 23, 2026

How to Plan an Event From 12 Months Out to Race Day

A practical planning resource built from real event experience to help you focus on the details that actually matter.

December 24, 2025

The Reggie Awards: Athlete-Voted Standouts from the 2025 Season

The inaugural Reggie Awards celebrate the events athletes loved most in 2025. Based on 492 athlete votes, these awards spotlight standout experiences across BikeReg.

Outside Event Services webinar recording featuring endurance athletes in running, cycling, swimming, and skiing

December 16, 2025

Webinar Recap: What 2025 Taught Us About Winning in 2026

Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.

Collage of endurance athletes running, cycling, skiing, and swimming with text promoting a webinar titled What 2025 Taught Us About Winning in 2026 on December 11 at 12 PM CT.

December 8, 2025

Webinar (12/11): What 2025 Taught Us About Winning in 2026

This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.

Cyclists in custom event jerseys ride down a tree-lined road promoting the athleteReg webinar Boost Your Bottom Line with Event Merchandise That Sells.

October 31, 2025

Webinar Recap: Boost Your Bottom Line with Event Merchandise That Sells

Discover how event directors are using merchandise to boost revenue and brand visibility. In this athleteReg webinar recap, learn when to sell, what to offer, and how to plan smart so your event gear actually sells.

athleteReg Blog

Author: Kelly Matkovich