event management – athleteReg Blog

Group of runners at the start of a road race with mountain scenery in the background and "What's new on athleteReg" text overlay

May 11, 2026

What’s New at athleteReg: Recent Releases for Event Directors

The team has been busy. Here’s a look at the latest tools and improvements live on athleteReg, built around the feedback you’ve been sending us.

A smiling cyclist in a red BikeReg jersey races past orange cones during a criterium event, captured with a motion-blur effect.

May 4, 2026

How much revenue do events generate from merch sales?

We pulled data from 4,000+ events on athleteReg to show you what’s actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.

Blurred preview of the new athleteReg registration page design

April 14, 2026

Something Big Is Coming to athleteReg

After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what’s coming to the registration experience.

Finish line scene at the Bridge of the Gods Run, with runners crossing under the finish arch as spectators cheer from both sides of the course.

February 23, 2026

How to Plan an Event From 12 Months Out to Race Day

A practical planning resource built from real event experience to help you focus on the details that actually matter.

Outside Event Services webinar recording featuring endurance athletes in running, cycling, swimming, and skiing

December 16, 2025

Webinar Recap: What 2025 Taught Us About Winning in 2026

Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.

Collage of endurance athletes running, cycling, skiing, and swimming with text promoting a webinar titled What 2025 Taught Us About Winning in 2026 on December 11 at 12 PM CT.

December 8, 2025

Webinar (12/11): What 2025 Taught Us About Winning in 2026

This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.

A freestyle moguls competitor goes inverted mid-air above the course at U.S. Freestyle Moguls Selections, with spectators lining the snow-covered venue on a clear winter day.

October 10, 2025

SkiReg and U.S. Ski & Snowboard: What’s New for Event Directors This Season

SkiReg has been the Official Registration Partner for U.S. Ski & Snowboard since 2023, and the tools keep getting better. Here’s what’s available heading into this season.

Biathletes racing on roller skis during the USBA Summer National Biathlon Championships, competing on a sunny day with a crowd watching.

September 29, 2025

Reggie Award September 2025 Celebrating Endurance Event Directors

The USBA Summer National Biathlon Championships brought top athletes together while showing how SkiReg makes volunteer sign-ups simple and effective.

Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.

July 7, 2025

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.

Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.

June 30, 2025

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.