event directors – athleteReg Blog

Group of runners at the start of a road race with mountain scenery in the background and "What's new on athleteReg" text overlay

May 11, 2026

What’s New at athleteReg: Recent Releases for Event Directors

The team has been busy. Here’s a look at the latest tools and improvements live on athleteReg, built around the feedback you’ve been sending us.

A smiling cyclist in a red BikeReg jersey races past orange cones during a criterium event, captured with a motion-blur effect.

May 4, 2026

How much revenue do events generate from merch sales?

We pulled data from 4,000+ events on athleteReg to show you what’s actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.

Blurred preview of the new athleteReg registration page design

April 14, 2026

Something Big Is Coming to athleteReg

After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what’s coming to the registration experience.

Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.

April 2, 2026

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.

Triathlete cycling along the Kona coast during the Ironman World Championship bike course in Kona, Hawaii

March 16, 2026

FinisherPix: Going the Distance (and Beyond)

From registration to the finish line, endurance events are full of unforgettable moments. See how FinisherPix captured more than 34 million race photos in 2025 and explore highlights from races around the world.

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.

February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.

October 23, 2025

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.

A freestyle moguls competitor goes inverted mid-air above the course at U.S. Freestyle Moguls Selections, with spectators lining the snow-covered venue on a clear winter day.

October 10, 2025

SkiReg and U.S. Ski & Snowboard: What’s New for Event Directors This Season

SkiReg has been the Official Registration Partner for U.S. Ski & Snowboard since 2023, and the tools keep getting better. Here’s what’s available heading into this season.

Biathletes racing on roller skis during the USBA Summer National Biathlon Championships, competing on a sunny day with a crowd watching.

September 29, 2025

Reggie Award September 2025 Celebrating Endurance Event Directors

The USBA Summer National Biathlon Championships brought top athletes together while showing how SkiReg makes volunteer sign-ups simple and effective.

Group of volunteers in matching maroon jackets and hats smiling behind a table stacked with red water cups at the Chicago Marathon.

September 22, 2025

Rallying Your Volunteer Crew: Tips for Event Directors

Learn strategies to build your crew, assign roles with confidence, and create a strong community around your event.