A redesign is a chance to step back and listen. Here's what shaped the thinking behind our new registration experience, and why it's about a lot more than a fresh coat of paint.
Registration fees keep climbing across every discipline, tracking almost exactly with inflation. If raising your own prices has you second-guessing, here's why it's not just fair, it's necessary.
Get your event featured on Velo, Triathlete, Trail Runner, and more. Here's how athleteReg and FinisherPix clients can submit their story.
After 26 years, the Red Poppy Ride needed fresh energy to keep its community tradition rolling. A switch to BikeReg helped grow its start list from 500 to 675 riders in a single year. Here's how they did it.
athleteReg and FinisherPix brought together event directors, athletes, and industry leaders at Outside Days in Denver for Outside Endure. Here's what came out of it.
How First-Time Race Director Katie Praetsch Used athleteReg to Hit Her Fundraising Goals in Year One
A first-time organizer wanted to raise money for a preschool she loved, without doing another bake sale. So she built a 5K through the woods instead.
Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.
We pulled data from 4,000+ events on athleteReg to show you what's actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.
After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what's coming to the registration experience.
What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.