Better ways to showcase your event, from course maps to photo galleries, built to turn a registration page into a preview of event day.
A smoother checkout means fewer abandoned carts. See what's changing in how participants choose options, add merchandise, and check out.
Six updates went live, from a fix for international registrants to new flexibility for team category setup. Here's what dropped and why it matters for your next event.
A cleaner path from 'I'm interested' to 'I'm registered.' Here's how the redesigned navigation and event overview help participants move faster, with less friction.
A redesign is a chance to step back and listen. Here's what shaped the thinking behind our new registration experience, and why it's about a lot more than a fresh coat of paint.
Registration fees keep climbing across every discipline, tracking almost exactly with inflation. If raising your own prices has you second-guessing, here's why it's not just fair, it's necessary.
Get your event featured on Velo, Triathlete, Trail Runner, and more. Here's how athleteReg and FinisherPix clients can submit their story.
After 26 years, the Red Poppy Ride needed fresh energy to keep its community tradition rolling. A switch to BikeReg helped grow its start list from 500 to 675 riders in a single year. Here's how they did it.
athleteReg and FinisherPix brought together event directors, athletes, and industry leaders at Outside Days in Denver for Outside Endure. Here's what came out of it.
How First-Time Race Director Katie Praetsch Used athleteReg to Hit Her Fundraising Goals in Year One
A first-time organizer wanted to raise money for a preschool she loved, without doing another bake sale. So she built a 5K through the woods instead.
Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.