registration management – athleteReg Blog

Outside Event Services webinar recording featuring endurance athletes in running, cycling, swimming, and skiing

December 16, 2025

Webinar Recap: What 2025 Taught Us About Winning in 2026

Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.

Cyclists and volunteers gather at a packet pick-up tent during the Collegiate Peaks Trail Ride in Buena Vista, Colorado, with snowcapped mountains in the background.

September 22, 2025

How Your Volunteers Can Use athleteReg’s Event Day Check-In Tool to Manage Packet Pick-Up

Keep packet pick-up running smoothly with athleteReg’s Event Day Check-In tool for volunteers.

Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.

July 7, 2025

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.

May 13, 2025

Generate Additional Revenue With Strategic Event Merchandise

Merchandise should be part of your registration strategy from day one—not an afterthought. Events that offer merchandise consistently unlock thousands of dollars in additional…

May 13, 2025

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

Race day is approaching, and your merch sales have been strong (congratulations!). Now comes the logistical challenge: how do you efficiently distribute all those…

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…

April 7, 2025

Why Referral Codes Should Be Part of Your Event Marketing Strategy

Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…

March 9, 2025

Age-Based Pricing: Boost Registration Numbers with Age-Specific Discounts

By popular demand, we’ve added Age-Based Pricing! This feature allows you to automatically apply discounted entry fees for specific age groups without the hassle…

February 10, 2025

Build Better Event Emails With These Simple Tools

Here’s the thing about event emails – they’re not just another marketing message in someone’s inbox. To past participants, they’re the announcement of their…

January 14, 2025

Reggie Award January 2025 Celebrating Endurance Event Directors

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…