athleteReg – athleteReg Blog

Blurred preview of the new athleteReg registration page design

April 14, 2026

Something Big Is Coming to athleteReg

After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what’s coming to the registration experience.

Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.

April 2, 2026

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.

Aerial view of runners crossing the finish line along the ocean at the Kauai Marathon and Half Marathon in Hawaii.

February 24, 2026

Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon

How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.

February 24, 2026

Put Your Event in Front of Thousands of Ready-to-Register Athletes

Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.

February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Collage of endurance athletes running, cycling, skiing, and swimming with text promoting a webinar titled What 2025 Taught Us About Winning in 2026 on December 11 at 12 PM CT.

December 8, 2025

Webinar (12/11): What 2025 Taught Us About Winning in 2026

This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.

Cyclists in custom event jerseys ride down a tree-lined road promoting the athleteReg webinar Boost Your Bottom Line with Event Merchandise That Sells.

October 31, 2025

Webinar Recap: Boost Your Bottom Line with Event Merchandise That Sells

Discover how event directors are using merchandise to boost revenue and brand visibility. In this athleteReg webinar recap, learn when to sell, what to offer, and how to plan smart so your event gear actually sells.

Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.

October 23, 2025

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.

Group of Hike for Hunger participants smiling on a forest trail in Amherst, Massachusetts.

October 22, 2025

Reggie Award October 2025 Celebrating Endurance Event Directors

The Amherst Survival Center’s Hike for Hunger has already surpassed its $35,000 fundraising goal with time to spare. Led by Bianca Walker, this community-powered event uses RunReg and PledgeReg to turn miles on the trail into meals for neighbors in need.

Thanksgiving 5k race sign surrounded by pumpkins and fall decorations at the Dartmouth Health Fisher Cats Thanksgiving 5k in Manchester, New Hampshire

October 16, 2025

Thanksgiving-Themed Races and Rides

We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.