Registration with Reach means showing up in the right inbox.
The athleteReg Featured Events Newsletter is an effective way to get your event in front of athletes who are already engaged and actively looking for their next event.

What is the Featured Events Newsletter?
The Featured Events Newsletter is a curated email sent to athletes across athleteReg platforms, reaching tens of thousands of sport-specific subscribers across bike, run, ski, and triathlon.
Each email highlights just 3–4 events, giving your event premium visibility with:
- A featured image
- A short event description
- A direct link to your registration page
The results
Featured events drive highly qualified traffic to your registration page and, on average, result in dozens of new registrations.
Other ways to reach your audience
Looking to extend your reach even further? athleteReg also offers additional promotional options:
Featured Event Calendar Placement
Place your event in a featured section of the event calendar for a selected week and region, putting it front and center while athletes are browsing upcoming events.

Outside Network Promotion
Promote your event across the Outside network using self-serve advertising on leading media brands like VELO, Trail Runner, Triathlete, and Outside RUN. Create your campaign, set your budget, and launch when you’re ready.

The takeaway
If you want a simple, targeted way to promote your event without added noise, the Featured Events Newsletter delivers exactly that.
Interested in being featured? Reach out to support@athletereg.com to secure a placement.
