Event Marketing – athleteReg Blog

Aerial view of cyclists riding along a gravel road beside a blue lake surrounded by forest in Bend, Oregon during Oregon Trail Gravel.

March 26, 2026

10 Social Media Ideas That Turn Interest Into Event Sign-ups

Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.

Aerial view of runners crossing the finish line along the ocean at the Kauai Marathon and Half Marathon in Hawaii.

February 24, 2026

Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon

How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.

February 24, 2026

Put Your Event in Front of Thousands of Ready-to-Register Athletes

Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.

February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.

August 28, 2025

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.

Runners participating in the Wisconsin Marathon 5K wearing bright green shirts

August 21, 2025

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.

Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication

August 21, 2025

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.

Email marketing strategies for event directors - athleteReg webinar with runners on city street

August 12, 2025

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Master the four foundational email marketing strategies that turn browsers into registered participants. From proven subject line formulas to strategic timing tactics, this webinar recap breaks down the essential skills every event director needs to drive consistent registrations and build lasting participant relationships.

Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar

July 18, 2025

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

Join our free August 5 webinar to learn how to craft high-impact emails that drive registration and engagement. Hear real-world strategies from event pros and walk away with actionable tips you can use right away.

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…