Event Marketing – athleteReg Blog

Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.

August 28, 2025

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.

Runners participating in the Wisconsin Marathon 5K wearing bright green shirts

August 21, 2025

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.

Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication

August 21, 2025

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.

Email marketing strategies for event directors - athleteReg webinar with runners on city street

August 12, 2025

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Master the four foundational email marketing strategies that turn browsers into registered participants. From proven subject line formulas to strategic timing tactics, this webinar recap breaks down the essential skills every event director needs to drive consistent registrations and build lasting participant relationships.

Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar

July 18, 2025

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

Join our free August 5 webinar to learn how to craft high-impact emails that drive registration and engagement. Hear real-world strategies from event pros and walk away with actionable tips you can use right away.

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…

April 7, 2025

Why Referral Codes Should Be Part of Your Event Marketing Strategy

Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…

February 10, 2025

Build Better Event Emails With These Simple Tools

Here’s the thing about event emails – they’re not just another marketing message in someone’s inbox. To past participants, they’re the announcement of their…

February 10, 2025

Streamline Your Event Communications with Email Scheduling

Keep your participants informed and engaged with the email scheduling tool, now featuring state-based filtering for enhanced targeting capabilities. Why Use the Email Schedule…

February 7, 2025

Reggie Award February 2025 Celebrating Endurance Event Directors

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…