Unlock the Secrets to Successful Email Marketing for Endurance Events
We know that email marketing is one of the most powerful tools in your toolkit, especially when it comes to growing your event’s registration numbers. Unlike social media or paid ads, your email list is something you own, giving you the power to build, engage, and convert participants for years to come. But with so many different strategies out there, how do you know what works best for your event?
That’s exactly what we’ll dive into in our upcoming Email 101 Webinar: The Email Marketing Tactics Behind Sold-Out Events on August 5th, 2025 at 10 a.m. PT / 1 p.m. ET.
In this 60-minute session, we’ve brought together Eric Engel, Email Manager at Outside, and Johnny Morin, Senior Customer Success Manager at athleteReg, to share their expertise. Eric oversees hundreds of email campaigns each month across 15+ brands and has 24 Ironmans under his belt, while Johnny has 6 years of experience as an Event Director for Bike Fights Cancer, a sold-out event raising over $250,000 annually. Together, they’ll walk through proven strategies that have worked for thousands of events.
What You’ll Learn:
- Setting the Strategy – What’s Your Goal?
Clarify your goal: registrations, fundraising, or updates, and build your email strategy around it. - Timeline & Cadence – When Should You Send?
Master the timing of your emails to maximize impact from announcement to post-event. - Building the Email – What Should You Include?
Learn how to create compelling emails with attention-grabbing subject lines and clear CTAs. - Target the Right Audience – Who Are You Emailing?
Use segmentation to send the right message to the right participants at the right time. - Demo of New Email Templates
Discover athleteReg’s new email templates and how to use them for your campaigns.
Why You Should Attend:
If you’re an event director, race organizer, or anyone looking to improve their email marketing, this webinar is for you! You’ll walk away with actionable tactics to help you drive more registrations, engage participants, and ultimately create a better experience for your athletes. Whether you’re just getting started with email marketing or you’re looking to take your campaigns to the next level, there’s something here for everyone.