Event Spotlight – athleteReg Blog

Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.

April 2, 2026

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.

Aerial view of runners crossing the finish line along the ocean at the Kauai Marathon and Half Marathon in Hawaii.

February 24, 2026

Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon

How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.

December 24, 2025

The Reggie Awards: Athlete-Voted Standouts from the 2025 Season

The inaugural Reggie Awards celebrate the events athletes loved most in 2025. Based on 492 athlete votes, these awards spotlight standout experiences across BikeReg.

Group of Hike for Hunger participants smiling on a forest trail in Amherst, Massachusetts.

October 22, 2025

Reggie Award October 2025 Celebrating Endurance Event Directors

The Amherst Survival Center’s Hike for Hunger has already surpassed its $35,000 fundraising goal with time to spare. Led by Bianca Walker, this community-powered event uses RunReg and PledgeReg to turn miles on the trail into meals for neighbors in need.

Thanksgiving 5k race sign surrounded by pumpkins and fall decorations at the Dartmouth Health Fisher Cats Thanksgiving 5k in Manchester, New Hampshire

October 16, 2025

Thanksgiving-Themed Races and Rides

We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.

Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York

October 16, 2025

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.

Biathletes racing on roller skis during the USBA Summer National Biathlon Championships, competing on a sunny day with a crowd watching.

September 29, 2025

Reggie Award September 2025 Celebrating Endurance Event Directors

The USBA Summer National Biathlon Championships brought top athletes together while showing how SkiReg makes volunteer sign-ups simple and effective.

Cyclists riding the Dirty Pecan Gravel Ride on a red clay road surrounded by tall pine trees in Georgia

August 28, 2025

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.

Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.

August 28, 2025

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.

Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.

June 30, 2025

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.