BikeReg – athleteReg Blog

BikeReg | Share Coffee women’s cycling team standing together with their bikes after a cyclocross race, celebrating teamwork and community.

February 24, 2026

Celebrating Another Year With the BikeReg | Share Coffee Team

Eight seasons, hundreds of race starts, and countless shared moments. The BikeReg | Share Coffee women’s cycling team continues to prove that community, camaraderie, and showing up together matter just as much as results.

December 24, 2025

The Reggie Awards: Athlete-Voted Standouts from the 2025 Season

The inaugural Reggie Awards celebrate the events athletes loved most in 2025. Based on 492 athlete votes, these awards spotlight standout experiences across BikeReg.

Collage of endurance athletes running, cycling, skiing, and swimming with text promoting a webinar titled What 2025 Taught Us About Winning in 2026 on December 11 at 12 PM CT.

December 8, 2025

Webinar (12/11): What 2025 Taught Us About Winning in 2026

This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.

Cyclists in custom event jerseys ride down a tree-lined road promoting the athleteReg webinar Boost Your Bottom Line with Event Merchandise That Sells.

October 31, 2025

Webinar Recap: Boost Your Bottom Line with Event Merchandise That Sells

Discover how event directors are using merchandise to boost revenue and brand visibility. In this athleteReg webinar recap, learn when to sell, what to offer, and how to plan smart so your event gear actually sells.

Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.

October 23, 2025

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.

Thanksgiving 5k race sign surrounded by pumpkins and fall decorations at the Dartmouth Health Fisher Cats Thanksgiving 5k in Manchester, New Hampshire

October 16, 2025

Thanksgiving-Themed Races and Rides

We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.

Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York

October 16, 2025

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.

Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.

June 30, 2025

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.

May 23, 2025

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

If this scenario is getting old: swiping through dating profiles that blur together in a sea of “loves hiking” and “enjoys good food” (who…

May 13, 2025

Reggie Award May 2025 Celebrating Endurance Event Directors

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…