We pulled data from 4,000+ events on athleteReg to show you what's actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.
Eight seasons, hundreds of race starts, and countless shared moments. The BikeReg | Share Coffee women’s cycling team continues to prove that community, camaraderie, and showing up together matter just as much as results.
The inaugural Reggie Awards celebrate the events athletes loved most in 2025. Based on 492 athlete votes, these awards spotlight standout experiences across BikeReg.
This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.
Discover how event directors are using merchandise to boost revenue and brand visibility. In this athleteReg webinar recap, learn when to sell, what to offer, and how to plan smart so your event gear actually sells.
Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.
We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.
Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.
SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.
