Years of data across the endurance event space are now creating a clear roadmap for 2026 planning.
Join the Outside Event Services team for a free webinar where we will share real insights from thousands of events and athletes across BikeReg, RunReg, TriReg, SkiReg, FinisherPix, MapMy apps, Outside Travel and Giordana Cycling. You will see how registration behavior, photo revenue, travel patterns, apparel performance and training data can guide stronger decisions next year.
Save your seat and start building your 2026 playbook.
What You’ll Learn
We analyzed event data across endurance sports to uncover what consistently drives participation, revenue and athlete engagement. During the session, we will share insight-backed opportunities for 2026 including:
- Participant Insights: What registration timing, pricing, and category mix reveal about athlete behavior.
- Photo Revenue Wins: Presale strategies that more than doubled event commission.
- Merchandise Success: Giordana Cycling insights on turning apparel into a revenue driver.
- Community Activation with MapMy: Creative ways events can use the MapMy community to spark engagement and add value.
These trends point to one clear idea: event directors who make earlier decisions and provide ongoing value for participants see stronger results across registration, engagement and revenue.
Who Should Attend
Event directors across cycling, running, triathlon, skiing and multisport events. Whether you manage 200 athletes or 2,000, this session will help you plan 2026 with clarity and confidence.
Meet the speakers
Colin Reuter, Lead Software Engineer at athleteReg and Event Director of Gnar Weasels and Ice Weasels
Colin will break down registration behavior across thousands of events and connect the dots to real actions event directors can take. He will spotlight when athletes actually commit, how pricing and email timing influence signups, and key trends in event fees, registration curves, and demographics. You will see how earlier decisions can increase profit, fill more spots and extend engagement.
Robbie Little, Vice President, FinisherPix
Robbie will show why photo revenue starts the moment registration opens. He will walk through real examples of how photo preorders during registration more than doubled event commission and why buyer psychology is strongest at the registration moment. You will see how photos can be treated like merch and become an early revenue stream.
Giordana Andretta Walker, Vice President, Giordana Cycling
Named after the family business, Giordana brings both history and expertise. She will share what their data reveals about what sells, why athletes buy, and how successful merchandise programs are built. She will also offer practical planning considerations for 2026.
Kelly Matkovich, Marketing Manager, Outside Event Services (athleteReg & FinisherPix)
Kelly will show how training data from MapMy apps can become a marketing channel. She will outline ideas for building community before signups with challenges and route previews and how waypoints, course maps and training plans can support registered participants.
Want to see Giordana’s quality firsthand?
Request a Fit Kit or schedule a custom consultation with their team to explore how their products can add value to your event.
