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Tag: Event Marketing

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.
February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Outside Event Services webinar recording featuring endurance athletes in running, cycling, swimming, and skiing
December 16, 2025

Webinar Recap: What 2025 Taught Us About Winning in 2026

Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.

Cyclists riding the Dirty Pecan Gravel Ride on a red clay road surrounded by tall pine trees in Georgia
August 28, 2025

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.

Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.
August 28, 2025

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.

Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication
August 21, 2025

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.

October 23, 2018

The 2018 Intelligentsia Cup powered by SRAM: An Interview with Executive Director Marco Colbert

For the last seven years, the Intelligentsia Cup powered by SRAM series has been offering high level competition to Pro-Am  road racers in and…

August 30, 2018

Friendship, Fundraising, and Fluffernutters

Welcome to the inaugural post for our new series: Real Cyclocross. As the season moves along, we’ll be sharing interviews with promoters and team…

March 23, 2018

How to Engage with Your Participants on Social Media

Engaging with your participants and building your brand is an egg that all event directors want to crack, and in the age of social…

October 27, 2017

Night Weasels: A Study in Event Success

Unless you are a New England cyclocross regular, the name Night Weasels might be foreign to you, but in our neck of the woods…

September 15, 2017

Credits Feature

We are excited to announce that we have released a new feature for event directors: credits. The credits feature will allow directors to issue…

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Run your next event on athleteReg:

bikereg runreg skireg trireg
  • Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon
  • Celebrating Another Year With the BikeReg | Share Coffee Team
  • Put Your Event in Front of Thousands of Ready-to-Register Athletes
  • Lessons From Running USA Conference for Event Directors Planning Their Next Season
  • How to Plan an Event From 12 Months Out to Race Day

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