athleteReg – Page 2 – athleteReg Blog

Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York

October 16, 2025

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.

Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar

July 18, 2025

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

Join our free August 5 webinar to learn how to craft high-impact emails that drive registration and engagement. Hear real-world strategies from event pros and walk away with actionable tips you can use right away.

Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.

June 30, 2025

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.

May 13, 2025

Generate Additional Revenue With Strategic Event Merchandise

Merchandise should be part of your registration strategy from day one—not an afterthought. Events that offer merchandise consistently unlock thousands of dollars in additional…

May 13, 2025

Gear Shift: How Custom Questions Can Help Create Exceptional Event Experiences

Your event page is more than just a way to collect basic participant information—it’s an opportunity to create a tailored experience that meets your…

May 13, 2025

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

Race day is approaching, and your merch sales have been strong (congratulations!). Now comes the logistical challenge: how do you efficiently distribute all those…

May 13, 2025

Reggie Award May 2025 Celebrating Endurance Event Directors

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…

April 8, 2025

Field Notes: The Daydreamer 30K

This series shares authentic, first-hand accounts from athleteReg team members who have participated in or supported various events. Dance Parties, Desert Trails, and the…

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…

April 7, 2025

Why Referral Codes Should Be Part of Your Event Marketing Strategy

Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…