Your registration page is the one touchpoint every participant shares. It’s easy to think of it as a formality. It’s actually one of the biggest marketing opportunities you have.
We’re so excited. Your new registration page went live on September 15, the biggest update in athleteReg’s 25-year history, built from feedback from over 1,200 event participants.
To celebrate, we’d like to invite you to a live webinar on September 22 at 1pm CT, where you can connect directly with the product team behind the launch, see what’s new firsthand, and get a first look at what’s changed. Plus, hear from Reuben Kline, Founder & Director of Gran Fondo National Series, on how he tells his event’s story, and what it takes to turn that story into registrations.
What You’ll Take Away
- Rethinking the Reg Page: A look at the participant feedback behind the redesign, and how it shaped the changes you’ll see live.
- What It Takes to Get a Yes: How the Gran Fondo National Series tells its story, and how its registration page fits within a broader marketing strategy.
- Ideas You Can Use: Practical takeaways for telling your event’s story and making the most of your registration page.
Meet the Speakers
Evan Huff, Sr Product & Operations Mgr, athleteReg
Evan joined athleteReg in 2010 and leads the athleteReg team and product strategy, supporting event directors across the endurance community. A lifelong endurance athlete with a background in ski racing, road cycling, and cyclocross, Evan combines firsthand experience with years of industry knowledge to help organizers deliver exceptional events.
Kristin Beadle, Product Design Lead, athleteReg
Kristin is the Product Design Lead for athleteReg at Outside. Her career spans physical products and digital experiences, bringing a broad perspective to product design. Outside of work, you’ll usually find her hiking, trail running, backpacking, cycling, or behind a camera.
Reuben Kline, Founder & Director of Gran Fondo National Series
Reuben has a passionate attachment to cycling. He began his work in the bike industry in 1991. In 2006 Reuben founded Bici Fitness, a bike coaching & touring company, and in 2012 Reuben founded the Gran Fondo National Series. On the bike he has explored many areas of the world, competed as a pro mountain bike racer, road racer, and raced elite cyclocross. Reuben starred in the award-winning documentary film Ride the Divide. In Reuben’s words: “Simply put I believe in the bike”
