A new round of product updates is live on athleteReg.
In this update
- Sponsor and partner logo upload
- U.S. Ski & Snowboard updates
- Event Director API
- Follow-up emails after registration
- Sales tax refunds
- Referral code emails
- Low registration warnings
- Failed waitlist charges
- PledgeReg post-checkout redirects
- Transaction type in data download
- RVA Racing series
1. A dedicated home for your sponsors
The new Sponsors section gives your partners a dedicated spot on your registration page, so their logos no longer get lost in your event notes. Watch the (How to Video) to showcase your sponsors on your registration page.
Why it matters: your sponsors get seen by every participant, right when they’re deciding to sign up. That’s a stronger pitch for your next sponsorship conversation.
2. U.S. Ski & Snowboard updates
U.S. Ski & Snowboard events can add Masters categories for upcoming races, including 40 plus and 55 plus brackets.
U.S. Ski & Snowboard data downloads also include participant nationality and FIS nationality fields.
Why it matters: Masters racers get a clear place to register, and you don’t have to learn a new process to offer it. The new data fields keep nationality details with the rest of your participant data.
3. A better API for event directors
Our new Event Director API is a big step up from the old one. You can pull your events, categories, entries, invoices, balances, and merchandise, and update bib numbers on entries in your events. Find the documentation in the site footer under Event Director API.
Why it matters: Your event data doesn’t have to stay in your dashboard. You can bring it into your own tools and reports.
4. Send follow-up emails minutes after registration
You can set an email to send automatically a few minutes or hours after someone registers. Set it up once under Marketing Tools > Email All Participants, and every new registrant gets your email automatically.
Why it matters: You can nudge participants on their next step while your event is still top of mind, like setting up their peer-to-peer fundraising page or inviting teammates to join.
5. Sales tax refunds
Sales tax is refunded when you refund an entry. If you need to refund sales tax only, our team can help. Email support@athletereg.com, and participants with a sales tax exemption certificate can reach out to us directly, too.
Why it matters: Tax-exempt participants get what they’re owed without you having to sort it out yourself.
6. Referral code emails get a makeover
Referral code emails are no longer plain text. You can build them in the full email editor using your event templates, so they match the rest of your event emails. Find it under Marketing Tools > Referral Codes.
Rewards don’t have to be money. Think VIP experiences, a free shirt, a special perk at your event, or even a high five.
Why it matters: Every referral is a participant rallying their friends on your behalf. A better-looking email gives them something worth sharing.
7. Set your own low registration warning
You choose how many spots remain when the low registration warning starts showing. The default is 10, and you can change it when you edit a category under Event Setup > Category Setup.
Why it matters: 10 spots left means something very different at a 100-person event than at a 5,000-person event. Set the number that fits yours.
8. Failed waitlist charges appear in admin notes
If you use automated waitlists, failed charges are logged in admin notes with the date and time. You’ll find them in two places: in your registration data download under admin notes, or by searching for the registration and opening the Administration section.
These notes join the rest of your audit trail, which tracks changes like registration edits and transfers. When a waitlist charge fails, the participant is removed from the waitlist and will need to register again.
Why it matters: When a participant asks what happened to their waitlist spot, you can see the answer yourself.
9. Post-checkout redirects for PledgeReg events
PledgeReg events can use a post-checkout redirect, just like other athleteReg events. The confirmation page can send people on to your website.
Why it matters: You keep people moving after checkout, whether that’s to your fundraising page, event website, or next step.
10. Transaction type in your data download
Your data download includes a transaction type, showing whether each one was Online (paid through the site) or Manual (manual entry).
Why it matters: You can separate the two at a glance when it’s time to reconcile your numbers.
11. RVA Racing joins the series dropdown
RVA Racing has been added to the series dropdown on the event calendar.
Why it matters: Participants have an easier way to find those events in one place.
Check them out
Log into your event director dashboard to check these out.
Have a question? Email support@athletereg.com or call 888.956.9560.
New to athleteReg? Request more information about setting up your event registration page.
