Let Your Event Tell Its Story

We’re redesigning your event’s registration page, built from participant and event director feedback. So far we’ve covered navigation and the Event Overview, and also Choose your options, Purchase merchandise, and a new Selections summary. This post covers some of our favorite updates yet.

Your event page should do more than process a registration. It should build excitement, answer logistics, and show off your event. This set of updates covers Maps, Event details, Sponsors, Highlights (a new way to showcase photos and video), Results, and More from this director, the parts of the page that turn a registration form into a preview of event day.

athleteReg event page Map, Event details, Sponsors, Highlight, Results
Everything participants need to plan, explore, and get excited about your event.

A clear view of the course

Maps no longer live buried in a notes field. There’s now a dedicated Maps section that supports multiple sources, including MapMy, Trailforks, and your own image map, with guidance built in to help you pick the right map type for your event. You can add multiple map types, including routes, detailed event maps, and elevation maps. On your end, uploading is easier too: drag-to-reorder thumbnails and a live preview in your dashboard before anything goes public.

athleteReg Event Page Maps
Give participants a clearer view of the course, route, and event day.

Not sure which mapping tool fits your event? MapMy works well for road running, walking and biking with an interactive Route Builder for marking start/finish lines, aid stations, and more. Trailforks is built for trail running, walking, and riding (gravel, enduro, downhill, mountain biking), using curated trail data and a flexible route planner with GPX upload and turn-by-turn directions.

athleteReg event page Map cards
Choose the right mapping tool, with a recommendation to help you decide.

Logistics, organized and easy to find

Coming soon, shortly after launch

The old Event Notes section forces everything, parking, lodging, packet pickup, into one long block of text. We’re renaming it Event Details and organizing it into Planning and Event Day sections, mirroring the structure you already use in your email templates

On your end, a pre-loaded template and content blocks will make it easy to organize your event details clearly from the start, so participants can find exactly what they need without digging through unrelated information.

athleteReg Event Registration Page Event Details
Templates and content blocks make it easier to organize details and help participants find what they need.

A dedicated home for your sponsors

Coming soon, shortly after launch

Sponsor logos used to get squeezed into whatever space was left over, often buried in the notes section. Now there’s a dedicated area with two tiers: Featured and Standard, so your top sponsors get the visibility they deserve. Logos can include links or text, and you control the order and naming yourself.

Photos and video that bring your event to life

This was one of the most requested changes from participants: more photos, more video, more of a feel for what an event is actually like before they sign up. The new Highlights section supports a gallery of up to 15 photos, with five shown inline and the rest just a click away.

athleteReg Event Page Highlights
Showcase the moments, people, and experiences that make your event special.

Video gets its own spotlight too. Add as many of your best event clips as you’d like, three will show full-width, and the rest appear as thumbnails. It’s a real chance to show off the atmosphere, the course, the finish line, whatever tells your event’s story best.

athleteReg Event Page Highlights including video
Bring your event to life and give participants a feel for the experience.

Your event history, at a glance

A new sortable Results table shows your event’s history at a glance: date, event name, location and a link to the results page. For events with a track record, that history builds trust before someone even gets to the registration table. 

athleteReg Event Page Results
Give participants a quick look at your event’s history and results.

More ways for participants to find your other events

Participants who like one of your events are often good candidates for your others. The “More from this director” section, where your other events show up on the page, now displays four event cards instead of three, giving participants more to explore, with an updated call to action to make it easy to act.

athleteReg Event Page More from this Director
Help participants discover their next event and keep the excitement going.

What this means for your event

A page that does more than process a registration. It shows participants what they’re actually registering for, and gives you more ways to highlight sponsors, build trust, and get people into your other events.

Get ready for the new registration page by prepping a few things now:

  • Course maps, routes, and event logistics maps, built with MapMy or Trailforks, or your own upload
  • Event details for planning and event day logistics
  • Sponsor logos
  • Up to 15 of your best photos, each with a short description (125 characters max) for SEO and accessibility
  • YouTube videos that best showcase your event

That way, everything’s in place to update the moment it’s live, and your page is ready to show off your event from day one.

New to athleteReg? Request more information about setting up your event registration page.

kelly
Kelly Matkovich

Kelly Matkovich is the Marketing Manager for athleteReg at Outside, where she helps events grow and connect with more athletes. A trail runner at heart, Kelly loves the communities built through endurance sports and believes the best adventures are the ones shared with others. Her running shoes are still her go-to, but the BikeReg team is making a strong case for adding a bike to the mix.