Kelly Matkovich

Two women walking together on a rocky trail under a bright blue sky, symbolizing community and support at endurance events.

September 22, 2025

What Volunteers Can Teach Event Directors About Emergency Preparedness

Why volunteer training is key to event safety and a stronger race community.

Cyclists riding the Dirty Pecan Gravel Ride on a red clay road surrounded by tall pine trees in Georgia

August 28, 2025

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.

Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.

August 28, 2025

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.

Runners participating in the Wisconsin Marathon 5K wearing bright green shirts

August 21, 2025

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.

Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication

August 21, 2025

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.

Email marketing strategies for event directors - athleteReg webinar with runners on city street

August 12, 2025

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Master the four foundational email marketing strategies that turn browsers into registered participants. From proven subject line formulas to strategic timing tactics, this webinar recap breaks down the essential skills every event director needs to drive consistent registrations and build lasting participant relationships.

Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar

July 18, 2025

athleteReg Blog

Author: Kelly Matkovich

What Volunteers Can Teach Event Directors About Emergency Preparedness

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Reggie Award August 2025 Celebrating Endurance Event Directors

Your Guide to athleteReg Email Marketing

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

One Week Out? Here’s Your Pre-Event Registration Checklist

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads