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Author: Kelly Matkovich

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  • Kelly Matkovich
Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.
endurance event logisticsKelly MatkovichJuly 7, 20250 Comments

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.
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Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.
athleteRegKelly MatkovichJune 30, 20250 Comments

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.
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Weekend in Paradise
BikeRegKelly MatkovichMay 23, 20250 Comments

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

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The ride for Mental Health
athleteRegKelly MatkovichMay 13, 20250 Comments

Generate Additional Revenue With Strategic Event Merchandise

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Twilight Run
athleteRegKelly MatkovichMay 13, 20250 Comments

Gear Shift: How Custom Questions Can Help Create Exceptional Event Experiences

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Clearwater Marathon
athleteRegKelly MatkovichMay 13, 20250 Comments

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

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Copper Triangle
athleteRegKelly MatkovichMay 13, 20250 Comments

Reggie Award May 2025 Celebrating Endurance Event Directors

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Daydreamer RunReg 2025
athleteRegKelly MatkovichApril 8, 20250 Comments

Field Notes: The Daydreamer 30K

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Heat Map
athleteRegKelly MatkovichApril 7, 20250 Comments

Spring into Sign Ups — Your Plan to Drive Registration

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Referral Codes
athleteRegKelly MatkovichApril 7, 20250 Comments

Why Referral Codes Should Be Part of Your Event Marketing Strategy

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