Kelly Matkovich

May 23, 2025

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

If this scenario is getting old: swiping through dating profiles that blur together in a sea of “loves hiking” and “enjoys good food” (who…

May 13, 2025

Generate Additional Revenue With Strategic Event Merchandise

Merchandise should be part of your registration strategy from day one—not an afterthought. Events that offer merchandise consistently unlock thousands of dollars in additional…

May 13, 2025

Gear Shift: How Custom Questions Can Help Create Exceptional Event Experiences

Your event page is more than just a way to collect basic participant information—it’s an opportunity to create a tailored experience that meets your…

May 13, 2025

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

Race day is approaching, and your merch sales have been strong (congratulations!). Now comes the logistical challenge: how do you efficiently distribute all those…

May 13, 2025

Reggie Award May 2025 Celebrating Endurance Event Directors

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…

April 8, 2025

Field Notes: The Daydreamer 30K

This series shares authentic, first-hand accounts from athleteReg team members who have participated in or supported various events. Dance Parties, Desert Trails, and the…

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…

April 7, 2025

Why Referral Codes Should Be Part of Your Event Marketing Strategy

Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…

March 31, 2025

athleteReg Webinar Recap: Our Favorite Insights From 25 Years Of Events

The athleteReg team hosted a webinar on March 27th, 2025 bringing together key team members to share insights, platform updates, and best practices for…

March 11, 2025

Event Management Tools You Already Own (But Might Not Be Using)

Our registration platforms have so much to offer, and in the busy life of an event director, it can be challenging to discover all…

athleteReg Blog

Author: Kelly Matkovich

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

Generate Additional Revenue With Strategic Event Merchandise

Gear Shift: How Custom Questions Can Help Create Exceptional Event Experiences

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

Reggie Award May 2025 Celebrating Endurance Event Directors

Field Notes: The Daydreamer 30K

Spring into Sign Ups — Your Plan to Drive Registration

Why Referral Codes Should Be Part of Your Event Marketing Strategy

athleteReg Webinar Recap: Our Favorite Insights From 25 Years Of Events

Event Management Tools You Already Own (But Might Not Be Using)