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Two women walking together on a rocky trail under a bright blue sky, symbolizing community and support at endurance events.
Emergency PreparednessKelly MatkovichSeptember 22, 20250 Comments

What Volunteers Can Teach Event Directors About Emergency Preparedness

Why volunteer training is key to event safety and a stronger race community.
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Cyclists riding the Dirty Pecan Gravel Ride on a red clay road surrounded by tall pine trees in Georgia
community impactKelly MatkovichAugust 28, 20250 Comments

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.
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Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.
endurance eventsKelly MatkovichAugust 28, 20250 Comments

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.
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Runners participating in the Wisconsin Marathon 5K wearing bright green shirts
email marketingKelly MatkovichAugust 21, 20250 Comments

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.
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Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication
email templatesKelly MatkovichAugust 21, 20250 Comments

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.
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Email marketing strategies for event directors - athleteReg webinar with runners on city street
email marketingKelly MatkovichAugust 12, 20250 Comments

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Master the four foundational email marketing strategies that turn browsers into registered participants. From proven subject line formulas to strategic timing tactics, this webinar recap breaks down the essential skills every event director needs to drive consistent registrations and build lasting participant relationships.
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Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar
athleteRegKelly MatkovichJuly 18, 20250 Comments

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

Join our free August 5 webinar to learn how to craft high-impact emails that drive registration and engagement. Hear real-world strategies from event pros and walk away with actionable tips you can use right away.
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Smiling volunteer at the Gran Fondo Hincapie Merced registration table, organizing race packets and checking in cyclists ahead of the event.
event registrationKelly MatkovichJuly 7, 20250 Comments

One Week Out? Here’s Your Pre-Event Registration Checklist

With seven days to go, it’s time to fine-tune every detail for a smooth race day. From bib numbers to waivers to check-in tools, this quick-hit checklist helps event directors stay calm, organized, and fully prepped for go-time.
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Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.
endurance event logisticsKelly MatkovichJuly 7, 20250 Comments

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.
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Melisa Rollins of Liv Racing Collective celebrates her elite women’s victory at the 2025 SBT GRVL finish line in Steamboat Springs, Colorado.
athleteRegKelly MatkovichJune 30, 20250 Comments

SBT GRVL® 2025 Recap: Racing, Community, and Big Wins on Colorado’s Gravel Roads

SBT GRVL® 2025 brought 2,500 riders to Steamboat Springs for a weekend of elite racing, community celebration, and record-breaking female participation — all powered by BikeReg’s registration platform.
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Weekend in Paradise
BikeRegKelly MatkovichMay 23, 20250 Comments

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

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The ride for Mental Health
athleteRegKelly MatkovichMay 13, 20250 Comments

Generate Additional Revenue With Strategic Event Merchandise

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