Kelly Matkovich

Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.

October 23, 2025

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.

Group of Hike for Hunger participants smiling on a forest trail in Amherst, Massachusetts.

October 22, 2025

Reggie Award October 2025 Celebrating Endurance Event Directors

The Amherst Survival Center’s Hike for Hunger has already surpassed its $35,000 fundraising goal with time to spare. Led by Bianca Walker, this community-powered event uses RunReg and PledgeReg to turn miles on the trail into meals for neighbors in need.

Thanksgiving 5k race sign surrounded by pumpkins and fall decorations at the Dartmouth Health Fisher Cats Thanksgiving 5k in Manchester, New Hampshire

October 16, 2025

Thanksgiving-Themed Races and Rides

We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.

Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York

October 16, 2025

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.

Travis Macy moderates a live Endurance RoundTable Podcast at the Salida SteamPlant with endurance athletes Kait Boyle, Nicolette Jones, Nolan Van Harte, and Jeff Kerkove, discussing mindset and victories at the Vapor Trail 125.

October 13, 2025

Inside the Mind of Endurance Athletes: Lessons from Vapor Trail 125 Champions

Kait Boyle, Nicolette Jones, Nolan Van Harte, and Jeff Kerkove share insights at a live Endurance Roundtable in Salida, Colorado.

Four smiling family members pose together after completing a local Turkey Trot on a crisp Thanksgiving morning.

October 13, 2025

Build Community and Joy with Holiday-Themed Events

Holiday-themed events bring people together and attract new participants. From Turkey Trots to Jingle Bell Rides, here’s how to make your festive event stand out with athleteReg.

Biathletes racing on roller skis during the USBA Summer National Biathlon Championships, competing on a sunny day with a crowd watching.

September 29, 2025

Reggie Award September 2025 Celebrating Endurance Event Directors

The USBA Summer National Biathlon Championships brought top athletes together while showing how SkiReg makes volunteer sign-ups simple and effective.

Cyclists and volunteers gather at a packet pick-up tent during the Collegiate Peaks Trail Ride in Buena Vista, Colorado, with snowcapped mountains in the background.

September 22, 2025

How Your Volunteers Can Use athleteReg’s Event Day Check-In Tool to Manage Packet Pick-Up

Keep packet pick-up running smoothly with athleteReg’s Event Day Check-In tool for volunteers.

Volunteers hand out water cups to runners during a road race

September 22, 2025

Managing Volunteers with athleteReg

Managing volunteers doesn’t have to be complicated. With athleteReg, event directors can organize sign-ups, assign roles, and communicate with their crew all in one place.

Group of volunteers in matching maroon jackets and hats smiling behind a table stacked with red water cups at the Chicago Marathon.

September 22, 2025

Rallying Your Volunteer Crew: Tips for Event Directors

Learn strategies to build your crew, assign roles with confidence, and create a strong community around your event.

athleteReg Blog

Author: Kelly Matkovich

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Reggie Award October 2025 Celebrating Endurance Event Directors

Thanksgiving-Themed Races and Rides

Halloween-Themed Races and Rides to Try This October

Inside the Mind of Endurance Athletes: Lessons from Vapor Trail 125 Champions

Build Community and Joy with Holiday-Themed Events

Reggie Award September 2025 Celebrating Endurance Event Directors

How Your Volunteers Can Use athleteReg’s Event Day Check-In Tool to Manage Packet Pick-Up

Managing Volunteers with athleteReg

Rallying Your Volunteer Crew: Tips for Event Directors