Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective word-of-mouth marketing channel while earning rewards they’ll appreciate.
Why Use Referral Codes?
Your participants already love your event – they’ve experienced it and believe in it. This authentic enthusiasm makes them incredibly persuasive when recommending your event to others. People consistently trust recommendations from friends and family far more than any form of advertising. By implementing a referral program, you’re leveraging this trust while giving participants an incentive to actively promote your event.
This tool is completely customizable to match your event’s unique personality and budget. When your current participants get a designated number of friends to sign up, you can reward them with anything from exclusive event perks to custom merchandise – creating a win-win situation that drives registrations while building community. You can offer them automatic refunds (partial or full), or custom rewards such as T-Shirts, Hats, a prized offered by a local sponsor.
Successful events typically set thresholds around 2-3 referrals to trigger rewards. It’s an achievable goal that can significantly boost your registration numbers within your budget constraints.
Benefits for Your Event
- Registration Growth: Each participant brings multiple friends, expanding your reach exponentially
- Cost-Effective Marketing: Only pay rewards when new registrations actually happen
- Quality Participants: Friend-referred participants tend to show up more prepared and engaged
- Stronger Community: Creates a more connected group of participants who already know each other
Setting Up Referral Codes is Straightforward
Setting up Referral Codes for your event is a simple process that takes just minutes to complete. You’ll be able to choose between automatic or manual code generation, set your referral thresholds, configure custom rewards, and personalize all participant communications. The system offers complete flexibility to match your specific event needs while providing a user-friendly experience for both you and your participants.
Useful Additional Features
Dual-Benefit Incentives: Create a win-win situation by rewarding both parties! Offer benefits to both the referrer AND the person being referred. For example, give the new registrant a “$10 discount for using your friend’s code” while the referrer earns points toward their chosen rewards. This dual approach drastically increases the likelihood of successful referrals, as everyone has something to gain.
Set Expiration Dates
Control when new referral codes stop generating by setting an expiration date. Existing codes will still work after this deadline.
Creative Reward Ideas That Work
Event Merchandise Bundle: Consider a tiered reward system where 2 referrals earn a custom event hat, while 4 referrals earn a special “Event Ambassador” tech shirt not available for purchase. Participants will proudly wear these exclusive items, creating additional visibility for your event.
Social Event Access: If your event includes a post-race celebration that normally costs extra, offer free access to anyone who successfully refers 3 new registrants – creating additional motivation to share.
The Royal Throne Experience: Here’s one that participants will definitely talk about – “Private Porta-Potty Access” for successful referrers! Anyone who’s ever stood in an endless bathroom line before a race start will understand the true value of this reward. Create a small section of porta-potties reserved exclusively for your referral champions, complete with a humorous “VIP Restroom” sign.
Get Started Today
Referral codes enable your existing participants to become advocates for your event.
Ready to increase your registrations? Log into your event director account and activate referral codes today. The earlier you implement this feature, the more time your participants have to share your event!