Event Directors – athleteReg Blog

Smiling volunteer at the Gran Fondo Hincapie Merced registration table, organizing race packets and checking in cyclists ahead of the event.

July 7, 2025

One Week Out? Here’s Your Pre-Event Registration Checklist

With seven days to go, it’s time to fine-tune every detail for a smooth race day. From bib numbers to waivers to check-in tools, this quick-hit checklist helps event directors stay calm, organized, and fully prepped for go-time.

Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.

July 7, 2025

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.

May 23, 2025

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

If this scenario is getting old: swiping through dating profiles that blur together in a sea of “loves hiking” and “enjoys good food” (who…

May 13, 2025

Generate Additional Revenue With Strategic Event Merchandise

Merchandise should be part of your registration strategy from day one—not an afterthought. Events that offer merchandise consistently unlock thousands of dollars in additional…

May 13, 2025

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

Race day is approaching, and your merch sales have been strong (congratulations!). Now comes the logistical challenge: how do you efficiently distribute all those…

May 13, 2025

The Reggie Awards – May 2025

The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…

April 8, 2025

Field Notes: The Daydreamer 30K

This series shares authentic, first-hand accounts from athleteReg team members who have participated in or supported various events. Dance Parties, Desert Trails, and the…

April 7, 2025

Spring into Sign Ups — Your Plan to Drive Registration

So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…

April 7, 2025

Why Referral Codes Should Be Part of Your Event Marketing Strategy

Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…

March 31, 2025

athleteReg Webinar Recap: Our Favorite Insights From 25 Years Of Events

The athleteReg team hosted a webinar on March 27th, 2025 bringing together key team members to share insights, platform updates, and best practices for…