Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.
We pulled data from 4,000+ events on athleteReg to show you what's actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.
After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what's coming to the registration experience.
What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.
How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.
Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.
Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.
A practical planning resource built from real event experience to help you focus on the details that actually matter.