July 7, 2025 One Week Out? Here’s Your Pre-Event Registration Checklist With seven days to go, it’s time to fine-tune every detail for a smooth race day. From bib numbers to waivers to check-in tools, this quick-hit checklist helps event directors stay calm, organized, and fully prepped for go-time.
July 7, 2025 How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer From final emails to race-day checklists — create better events by thinking like everyone at your race.
May 23, 2025 Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise If this scenario is getting old: swiping through dating profiles that blur together in a sea of “loves hiking” and “enjoys good food” (who…
May 13, 2025 Generate Additional Revenue With Strategic Event Merchandise Merchandise should be part of your registration strategy from day one—not an afterthought. Events that offer merchandise consistently unlock thousands of dollars in additional…
May 13, 2025 Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup? Race day is approaching, and your merch sales have been strong (congratulations!). Now comes the logistical challenge: how do you efficiently distribute all those…
May 13, 2025 The Reggie Awards – May 2025 The Reggie Awards – our playful nod to “registration” excellence – celebrates event organizers who create extraordinary experiences within the athleteReg community. Each month,…
April 8, 2025 Field Notes: The Daydreamer 30K This series shares authentic, first-hand accounts from athleteReg team members who have participated in or supported various events. Dance Parties, Desert Trails, and the…
April 7, 2025 Spring into Sign Ups — Your Plan to Drive Registration So your registration page is up and running—great first step! But the next hurdle awaits as you work on converting page views into confirmed…
April 7, 2025 Why Referral Codes Should Be Part of Your Event Marketing Strategy Your existing participants can be a valuable marketing resource. Our Referral Codes feature allows them to become ambassadors for your event, creating an effective…
March 31, 2025 athleteReg Webinar Recap: Our Favorite Insights From 25 Years Of Events The athleteReg team hosted a webinar on March 27th, 2025 bringing together key team members to share insights, platform updates, and best practices for…