Event Directors – athleteReg Blog

Group of runners at the start of a road race with mountain scenery in the background and "What's new on athleteReg" text overlay

May 11, 2026

What’s New at athleteReg: Recent Releases for Event Directors

The team has been busy. Here’s a look at the latest tools and improvements live on athleteReg, built around the feedback you’ve been sending us.

A smiling cyclist in a red BikeReg jersey races past orange cones during a criterium event, captured with a motion-blur effect.

May 4, 2026

How much revenue do events generate from merch sales?

We pulled data from 4,000+ events on athleteReg to show you what’s actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.

Blurred preview of the new athleteReg registration page design

April 14, 2026

Something Big Is Coming to athleteReg

After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what’s coming to the registration experience.

Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.

April 2, 2026

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.

Aerial view of cyclists riding along a gravel road beside a blue lake surrounded by forest in Bend, Oregon during Oregon Trail Gravel.

March 26, 2026

10 Social Media Ideas That Turn Interest Into Event Sign-ups

Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.

Aerial view of runners crossing the finish line along the ocean at the Kauai Marathon and Half Marathon in Hawaii.

February 24, 2026

Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon

How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.

February 24, 2026

Put Your Event in Front of Thousands of Ready-to-Register Athletes

Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.

Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.

February 23, 2026

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.

Finish line scene at the Bridge of the Gods Run, with runners crossing under the finish arch as spectators cheer from both sides of the course.

February 23, 2026

How to Plan an Event From 12 Months Out to Race Day

A practical planning resource built from real event experience to help you focus on the details that actually matter.

Outside Event Services webinar recording featuring endurance athletes in running, cycling, swimming, and skiing

December 16, 2025

Webinar Recap: What 2025 Taught Us About Winning in 2026

Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.