AthleteReg Promoters Are Now Event Directors

In a strategic change of language, all references to ‘promoters’ in athleteReg sites, including, BikeReg, RunReg, SkiReg, TriReg, and PledgeReg have been changed to ‘event directors’. We believe that the term ‘event director’ is a better fit for the title and responsibilities of those who manage events on our registration platforms.

This terminology change has not affected the functionality of account features or events.

The next time you head to an athleteReg site, look for the ‘Event Director Login’ to access your account.