Outside Event Services, Home to athleteReg and FinisherPix, Attending 2022 Running USA Industry Conference On Heels of a Record-Setting Year

Outside enriches event photography and registration services partnerships with integrated marketing and content solutions that engage 80 million+ active enthusiasts, leading the industry in holistic offering

Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences,  has formed an Event Services team born out of athleteReg, one of the world’s leading event registration platforms, and FinisherPix, a global leader in endurance sports photography. Outside Event Services  supports running, cycling, multisport, ski, and other endurance events, growing registration and adding value to sponsorships through integrated marketing, advertising, and content solutions delivered in partnership with Outside’s 30+ media brands.

Outside Event Services will be exhibiting in the expo and leading an Idea Lab session at the upcoming Running USA Conference in Orlando, Florida. 

Unmatched Offering

Outside Event Services has access to more than 80 million of the world’s most engaged outdoor, wellness, and endurance enthusiasts every month via brands like Outside, VeloNews, Peloton, TrailRunner, Women’s Running, Triathlete, Outside Run, and Outside Watch.

“We’re redefining and expanding the scope of what a service provider can do and are proud to serve  as true partners in each event’s success,” said VP, Head of Event Registration Services, Ross Krause. “Not only are we covering technology and service needs with registration, photo, and video, but we’re also reaching targeted audiences in a way that no other service can.  Events are seeing the value this brings to their brand, sponsors, and their participation and revenue first-hand. It’s exciting to be a part of the future of event services and a true partner in our clients’ growth.”

“Events are an important part of many people’s lives, bringing joy, competition, community, and self-discovery into their lives in safe, supported environments. Our Event Services team builds on our commitment to deliver outstanding content, experiences, utilities, and other services to active living enthusiasts,” said Robin Thurston, CEO of Outside. 

Record Growth & Partnerships

On the heels of signing over 1,000 new events in 2021, athleteReg and FinisherPix have established new partnerships with 200+ events so far in 2022, including 9 events with over 20,000 participants. Bucking industry trends of flat growth in the endurance space, both athleteReg and FinisherPix set new records in 2021 in a multitude of areas, led by 25% growth in participation over 2019. 

Growth has not been limited to new clients as the event services division have continued to bolster their technology to help streamline the event director workflow and enrich participants’ event experience. A unified login system for athletes across brands, live photos, best in class lottery tools, and more were rolled out in 2021.

The Team

Outside Event Services is led by a team of industry veterans from athleteReg and FinisherPix with a reputation of best-in-class service and unrivaled expertise. To further build on this internal talent and experience, the team welcomed industry veteran Tim McMahon to the sales team in January 2022, in addition to robust account management and engineering teams.

Members of the Outside Event Services team will attend and exhibit at Running USA and other leading running, cycling, and triathlon conferences and trade events throughout the year to collaborate with events on custom solutions.

About FinisherPix

Founded in 2010, FinisherPix is a global leader in endurance sports photography. Covering over 500 events annually, partners include IRONMAN, Los Angeles Marathon, BOLDERBoulder, Capstone Events, IMG, and many others.

About athleteReg
Founded in 1999, athleteReg is one of the world’s largest event registration platforms serving millions of runners, triathletes, cyclists, and skiers. Partners include USA Cycling, Streamline Events, Millennium Running, Monuments of Cycling, and many others.

About Outside Interactive, Inc.

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 40+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, mapping, and more. Learn more at OutsideInc.com