Utilizing Referral Codes as a Event Marketing Tool

Use this marketing tool to incentivize participants, with custom rewards, by getting their friends to sign up for your event.

This tool is completely customizable to meet the exact needs of your event and budget. When your current participants get a designated number of their friends to sign up, give them automatic refunds (partial or full), or custom rewards such as T-Shirts, Hats, Pint Glasses, or no reward at all.

To further incentivize new participants to register, set up the referral codes with discounts for future registrations to make it easier for your participants to market to their friends (i.e. $5 off for anyone registering with a referral code).

This addition to our current suite of marketing tools is extremely useful in garnering higher registration numbers by utilizing former and current event participants’ contacts. By offering them a reward at a low cost to you, your participants are expanding your network and growing your event. It is an easy and efficient way to increase attendance and boost participation, as well as brand loyalty!

For more information, please contact us at sales@athletereg.com; or, for step-by-step instructions on how to use the Referral Code tool, please see our support page.