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2025 Oregon Trail Gravel
just droppedKelly MatkovichAugust 12, 20260 Comments

Let Your Event Tell Its Story

Better ways to showcase your event, from course maps to photo galleries, built to turn a registration page into a preview of event day.
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just droppedKelly MatkovichAugust 5, 20260 Comments

Make It Easy for Participants to Say Yes

A smoother checkout means fewer abandoned carts. See what's changing in how participants choose options, add merchandise, and check out.
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Boulder Peak Triathlon
event managementKelly MatkovichAugust 2, 20260 Comments

Just dropped! New features designed to grow your reach

Six updates went live, from a fix for international registrants to new flexibility for team category setup. Here's what dropped and why it matters for your next event.
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just droppedKelly MatkovichJuly 30, 20260 Comments

Get Participants to Register Faster

A cleaner path from 'I'm interested' to 'I'm registered.' Here's how the redesigned navigation and event overview help participants move faster, with less friction.
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just droppedKristin BeadleJuly 23, 20260 Comments

Design Principles Behind the New athleteReg Registration Page

A redesign is a chance to step back and listen. Here's what shaped the thinking behind our new registration experience, and why it's about a lot more than a fresh coat of paint.
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Group of runners at the start of a road race with mountain scenery in the background
athleteRegKelly MatkovichMay 11, 20260 Comments

What’s New at athleteReg: Recent Releases for Event Directors

The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.
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Featured athleteReg event newsletters showcasing bike, run, ski, and triathlon events reaching thousands of ready-to-register athletes
athleteRegKelly MatkovichFebruary 24, 20260 Comments

Put Your Event in Front of Thousands of Ready-to-Register Athletes

Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.
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Runners participating in the Wisconsin Marathon 5K wearing bright green shirts
email marketingKelly MatkovichAugust 21, 20250 Comments

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.
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Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication
email templatesKelly MatkovichAugust 21, 20250 Comments

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.
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Referral Codes
athleteRegKelly MatkovichApril 7, 20250 Comments

Why Referral Codes Should Be Part of Your Event Marketing Strategy

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athleteReg Interactive Maps
athleteRegKelly MatkovichJanuary 14, 20250 Comments

Boost Your Event’s Visibility with Our New Calendar Map View

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Ross KrauseFebruary 18, 20220 Comments

Outside Event Services, Home to athleteReg and FinisherPix, Attending 2022 Running USA Industry Conference On Heels of a Record-Setting Year

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