The biggest registration page update in 25 years launches September 15. See it live on September 22 and learn what actually gets athletes to register.
We tore down the old registration page and built something better. Faster load times, a cleaner look, and a foundation built to last another decade.
Better ways to showcase your event, from course maps to photo galleries, built to turn a registration page into a preview of event day.
A smoother checkout means fewer abandoned carts. See what's changing in how participants choose options, add merchandise, and check out.
Six updates went live, from a fix for international registrants to new flexibility for team category setup. Here's what dropped and why it matters for your next event.
A cleaner path from 'I'm interested' to 'I'm registered.' Here's how the redesigned navigation and event overview help participants move faster, with less friction.
A redesign is a chance to step back and listen. Here's what shaped the thinking behind our new registration experience, and why it's about a lot more than a fresh coat of paint.
The team has been busy. Here's a look at the latest tools and improvements live on athleteReg, built around the feedback you've been sending us.
Reach athletes who are already searching for their next race. Learn how athleteReg’s featured placements and Outside Network promotions help events get discovered, clicked, and registered.
Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.
Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.
