Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
We pulled data from 4,000+ events on athleteReg to show you what's actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.
What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.
Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.
Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.
Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.
Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.
Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.