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Category: event management

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Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.
athleteRegKelly MatkovichOctober 23, 20250 Comments

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.
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Four smiling family members pose together after completing a local Turkey Trot on a crisp Thanksgiving morning.
community eventsKelly MatkovichOctober 13, 20250 Comments

Build Community and Joy with Holiday-Themed Events

Holiday-themed events bring people together and attract new participants. From Turkey Trots to Jingle Bell Rides, here’s how to make your festive event stand out with athleteReg.
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A freestyle moguls competitor goes inverted mid-air above the course at U.S. Freestyle Moguls Selections, with spectators lining the snow-covered venue on a clear winter day.
event directorsKelly MatkovichOctober 10, 20250 Comments

SkiReg and U.S. Ski & Snowboard: What’s New for Event Directors This Season

SkiReg has been the Official Registration Partner for U.S. Ski & Snowboard since 2023, and the tools keep getting better. Here's what's available heading into this season.
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Biathletes racing on roller skis during the USBA Summer National Biathlon Championships, competing on a sunny day with a crowd watching.
BiathlonKelly MatkovichSeptember 29, 20250 Comments

Reggie Award September 2025 Celebrating Endurance Event Directors

The USBA Summer National Biathlon Championships brought top athletes together while showing how SkiReg makes volunteer sign-ups simple and effective.
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Cyclists and volunteers gather at a packet pick-up tent during the Collegiate Peaks Trail Ride in Buena Vista, Colorado, with snowcapped mountains in the background.
athleteReg FeaturesKelly MatkovichSeptember 22, 20250 Comments

How Your Volunteers Can Use athleteReg’s Event Day Check-In Tool to Manage Packet Pick-Up

Keep packet pick-up running smoothly with athleteReg’s Event Day Check-In tool for volunteers.
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Volunteers hand out water cups to runners during a road race
endurance eventsKelly MatkovichSeptember 22, 20250 Comments

Managing Volunteers with athleteReg

Managing volunteers doesn’t have to be complicated. With athleteReg, event directors can organize sign-ups, assign roles, and communicate with their crew all in one place.
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Group of volunteers in matching maroon jackets and hats smiling behind a table stacked with red water cups at the Chicago Marathon.
endurance eventsKelly MatkovichSeptember 22, 20250 Comments

Rallying Your Volunteer Crew: Tips for Event Directors

Learn strategies to build your crew, assign roles with confidence, and create a strong community around your event.
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Two women walking together on a rocky trail under a bright blue sky, symbolizing community and support at endurance events.
Emergency PreparednessKelly MatkovichSeptember 22, 20250 Comments

What Volunteers Can Teach Event Directors About Emergency Preparedness

Why volunteer training is key to event safety and a stronger race community.
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Runners participating in the Wisconsin Marathon 5K wearing bright green shirts
email marketingKelly MatkovichAugust 21, 20250 Comments

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.
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Email marketing strategies for event directors - athleteReg webinar with runners on city street
email marketingKelly MatkovichAugust 12, 20250 Comments

AthleteReg Webinar Recap: The Email Marketing Tactics Behind Sold-Out Events

Master the four foundational email marketing strategies that turn browsers into registered participants. From proven subject line formulas to strategic timing tactics, this webinar recap breaks down the essential skills every event director needs to drive consistent registrations and build lasting participant relationships.
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