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Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.
athleteRegKelly MatkovichOctober 23, 20250 Comments

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.
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Four smiling family members pose together after completing a local Turkey Trot on a crisp Thanksgiving morning.
community eventsKelly MatkovichOctober 13, 20250 Comments

Build Community and Joy with Holiday-Themed Events

Holiday-themed events bring people together and attract new participants. From Turkey Trots to Jingle Bell Rides, here’s how to make your festive event stand out with athleteReg.
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A freestyle moguls competitor goes inverted mid-air above the course at U.S. Freestyle Moguls Selections, with spectators lining the snow-covered venue on a clear winter day.
event directorsKelly MatkovichOctober 10, 20250 Comments

SkiReg and U.S. Ski & Snowboard: What’s New for Event Directors This Season

SkiReg has been the Official Registration Partner for U.S. Ski & Snowboard since 2023, and the tools keep getting better. Here's what's available heading into this season.
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Cyclists and volunteers gather at a packet pick-up tent during the Collegiate Peaks Trail Ride in Buena Vista, Colorado, with snowcapped mountains in the background.
athleteReg FeaturesKelly MatkovichSeptember 22, 20250 Comments

How Your Volunteers Can Use athleteReg’s Event Day Check-In Tool to Manage Packet Pick-Up

Keep packet pick-up running smoothly with athleteReg’s Event Day Check-In tool for volunteers.
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Volunteers hand out water cups to runners during a road race
endurance eventsKelly MatkovichSeptember 22, 20250 Comments

Managing Volunteers with athleteReg

Managing volunteers doesn’t have to be complicated. With athleteReg, event directors can organize sign-ups, assign roles, and communicate with their crew all in one place.
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Group of volunteers in matching maroon jackets and hats smiling behind a table stacked with red water cups at the Chicago Marathon.
endurance eventsKelly MatkovichSeptember 22, 20250 Comments

Rallying Your Volunteer Crew: Tips for Event Directors

Learn strategies to build your crew, assign roles with confidence, and create a strong community around your event.
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Two women walking together on a rocky trail under a bright blue sky, symbolizing community and support at endurance events.
Emergency PreparednessKelly MatkovichSeptember 22, 20250 Comments

What Volunteers Can Teach Event Directors About Emergency Preparedness

Why volunteer training is key to event safety and a stronger race community.
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Cyclists riding the Dirty Pecan Gravel Ride on a red clay road surrounded by tall pine trees in Georgia
community impactKelly MatkovichAugust 28, 20250 Comments

How Event Directors Can Use Tourism Grants to Grow Participation in Their Events

Tourism grants can fuel event growth. Learn how to apply, track impact with athleteReg, and reinvest funding into marketing that attracts new participants.
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Smiling volunteer at the Gran Fondo Hincapie Merced registration table, organizing race packets and checking in cyclists ahead of the event.
event registrationKelly MatkovichJuly 7, 20250 Comments

One Week Out? Here’s Your Pre-Event Registration Checklist

With seven days to go, it’s time to fine-tune every detail for a smooth race day. From bib numbers to waivers to check-in tools, this quick-hit checklist helps event directors stay calm, organized, and fully prepped for go-time.
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Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.
endurance event logisticsKelly MatkovichJuly 7, 20250 Comments

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.
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Weekend in Paradise
BikeRegKelly MatkovichMay 23, 20250 Comments

Swipe Right on Gravel: Find Your Perfect Match at Patagonia’s Weekend In Paradise

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The ride for Mental Health
athleteRegKelly MatkovichMay 13, 20250 Comments

Generate Additional Revenue With Strategic Event Merchandise

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