Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
After surveying over 1,200 event participants, athleteReg is taking on its biggest product update in 25 years. Get the first look at what's coming to the registration experience.
What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
Learn 10 effective social media strategies to market your event, increase visibility, and drive more registrations. These simple content ideas help turn athlete interest into event sign-ups.
How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.
Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.
A practical planning resource built from real event experience to help you focus on the details that actually matter.
Data from thousands of endurance events reveals what actually drives registrations, revenue, and retention. Learn how photography, pricing, merchandise, and marketing timing can help your event win in 2026.
This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.
Discover how event directors are using merchandise to boost revenue and brand visibility. In this athleteReg webinar recap, learn when to sell, what to offer, and how to plan smart so your event gear actually sells.