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Two cyclists wearing event jerseys ride on a wooded road promoting the athleteReg webinar “Boost Your Bottom Line With Event Merchandise That Sells,” taking place October 30 at 12 p.m. CT.
athleteRegKelly MatkovichOctober 23, 20250 Comments

Webinar (10/30): Boost Your Bottom Line With Event Merchandise That Sells

Selling event merch takes strategy. Join athleteReg and Giordana Cycling for a discussion on how to plan, design, and sell products athletes love while growing your event revenue.
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Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York
athleteRegKelly MatkovichOctober 16, 20250 Comments

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.
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Travis Macy moderates a live Endurance RoundTable Podcast at the Salida SteamPlant with endurance athletes Kait Boyle, Nicolette Jones, Nolan Van Harte, and Jeff Kerkove, discussing mindset and victories at the Vapor Trail 125.
bikepackingKelly MatkovichOctober 13, 20250 Comments

Inside the Mind of Endurance Athletes: Lessons from Vapor Trail 125 Champions

Kait Boyle, Nicolette Jones, Nolan Van Harte, and Jeff Kerkove share insights at a live Endurance Roundtable in Salida, Colorado.
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Group of volunteers in matching maroon jackets and hats smiling behind a table stacked with red water cups at the Chicago Marathon.
endurance eventsKelly MatkovichSeptember 22, 20250 Comments

Rallying Your Volunteer Crew: Tips for Event Directors

Learn strategies to build your crew, assign roles with confidence, and create a strong community around your event.
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Cyclist posing with a giant “Bike Juice” carton prop at the Dirty Pecan Gravel Ride, under a Trek tent, celebrating grit and endurance.
endurance eventsKelly MatkovichAugust 28, 20250 Comments

Reggie Award August 2025 Celebrating Endurance Event Directors

Discover how Betsy turned tourism funding and smart BikeReg tools into powerful marketing that grew the Dirty Pecan Gravel Ride.
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Runners participating in the Wisconsin Marathon 5K wearing bright green shirts
email marketingKelly MatkovichAugust 21, 20250 Comments

Your Guide to athleteReg Email Marketing

Create better event emails with athleteReg. Use proven strategies, pre-built templates, and automation tools to grow registrations and engagement.
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Four athleteReg email template examples showing registration announcement, event details, thank you, and custom templates for endurance event communication
email templatesKelly MatkovichAugust 21, 20250 Comments

How to Create Professional Event Email Templates: New Pre-Built Options for Event Directors

Watch our step-by-step video tutorial to learn how to use our new pre-built email templates for registration announcements, event details, and thank you messages to streamline your email workflow.
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The ride for Mental Health
athleteRegKelly MatkovichMay 13, 20250 Comments

Generate Additional Revenue With Strategic Event Merchandise

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Twilight Run
athleteRegKelly MatkovichMay 13, 20250 Comments

Gear Shift: How Custom Questions Can Help Create Exceptional Event Experiences

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Clearwater Marathon
athleteRegKelly MatkovichMay 13, 20250 Comments

Ask aReg: How Do I Efficiently Manage Merchandise During Packet Pickup?

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