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Tag: RunReg

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A smiling cyclist in a red BikeReg jersey races past orange cones during a criterium event, captured with a motion-blur effect.
BikeRegEvan HuffMay 4, 20260 Comments

How much revenue do events generate from merch sales?

We pulled data from 4,000+ events on athleteReg to show you what's actually working, what directors are charging, and what portion of total revenue merch is contributing across running, cycling, triathlon, and ski events.
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Aerial view of runners crossing the finish line along the ocean at the Kauai Marathon and Half Marathon in Hawaii.
athleteRegGregg BlanchardFebruary 24, 20260 Comments

Why Switching to athleteReg Was a Game-Changer for The Kauai Marathon

How the Kauai Marathon and Half Marathon grew registrations and revenue by switching to athleteReg, combining seamless registration with built-in marketing tools and broader runner reach.
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Collage of endurance athletes running, cycling, skiing, and swimming with text promoting a webinar titled What 2025 Taught Us About Winning in 2026 on December 11 at 12 PM CT.
athleteRegKelly MatkovichDecember 8, 20250 Comments

Webinar (12/11): What 2025 Taught Us About Winning in 2026

This webinar breaks down real data on athlete behavior and event performance. Learn how to plan smarter and drive better results next year.
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Group of Hike for Hunger participants smiling on a forest trail in Amherst, Massachusetts.
athleteRegKelly MatkovichOctober 22, 20250 Comments

Reggie Award October 2025 Celebrating Endurance Event Directors

The Amherst Survival Center’s Hike for Hunger has already surpassed its $35,000 fundraising goal with time to spare. Led by Bianca Walker, this community-powered event uses RunReg and PledgeReg to turn miles on the trail into meals for neighbors in need.
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Thanksgiving 5k race sign surrounded by pumpkins and fall decorations at the Dartmouth Health Fisher Cats Thanksgiving 5k in Manchester, New Hampshire
athleteRegKelly MatkovichOctober 16, 20250 Comments

Thanksgiving-Themed Races and Rides

We love Thanksgiving events for their clever names, cozy vibes, and community energy. Check out a few favorites that prove gratitude and great races go hand in hand.
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Cyclists in Halloween costumes racing on a dirt trail at Halloween Classic CX 2025 in Trumansburg, New York
athleteRegKelly MatkovichOctober 16, 20250 Comments

Halloween-Themed Races and Rides to Try This October

Grab your costume and your crew. These fall races and rides prove that a little Halloween spirit makes every finish line more fun.
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Daydreamer RunReg 2025
athleteRegKelly MatkovichApril 8, 20250 Comments

Field Notes: The Daydreamer 30K

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athleteReg Webinar - March 2025
athleteRegKelly MatkovichMarch 31, 20250 Comments

athleteReg Webinar Recap: Our Favorite Insights From 25 Years Of Events

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athleteRegKelly MatkovichMarch 11, 20250 Comments

Event Management Tools You Already Own (But Might Not Be Using)

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Vermont 100 RunReg
athleteRegKelly MatkovichMarch 7, 20250 Comments

Reggie Award March 2025 Celebrating Endurance Event Directors

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