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Runners participate in a city marathon on a tree-lined boulevard with text overlay promoting an August 5 webinar
athleteRegKelly MatkovichJuly 18, 20250 Comments

Webinar (8/5): Email 101: The Email Marketing Tactics Behind Sold-Out Events

Join our free August 5 webinar to learn how to craft high-impact emails that drive registration and engagement. Hear real-world strategies from event pros and walk away with actionable tips you can use right away.
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Smiling volunteer at the Gran Fondo Hincapie Merced registration table, organizing race packets and checking in cyclists ahead of the event.
event registrationKelly MatkovichJuly 7, 20250 Comments

One Week Out? Here’s Your Pre-Event Registration Checklist

With seven days to go, it’s time to fine-tune every detail for a smooth race day. From bib numbers to waivers to check-in tools, this quick-hit checklist helps event directors stay calm, organized, and fully prepped for go-time.
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Smiling female runner reaches for water from volunteers wearing blue “We Run for Campfire Circle” shirts during the Sporting Life 10K in downtown Toronto, with cheering spectators and other runners in the background.
endurance event logisticsKelly MatkovichJuly 7, 20250 Comments

How to Improve Your Race Day Experience by Thinking Like a Participant, Spectator, and Volunteer

From final emails to race-day checklists — create better events by thinking like everyone at your race.
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