athleteReg Announces Continued Partnership with Millennium Running

March 25th, 2016 – athleteReg, known for being committed to continuously delivering effective resources and solutions to their partners, looks forward to continuing its valuable relationship with Millennium Running. Through high level partnerships such as these athleteReg is able gain valuable feedback, innovate, and ultimately bring this knowledge and new benefits not only to Millennium but to its entire client base. It truly is a win-win!

Building on a successful 2015, athleteReg is happy to announce their second year of partnership with Millennium Running. athleteReg has worked closely with Millennium by providing them with efficient solutions to their registration processes. Mike Peabody, COO of Millennium Running, shares his words on this partnership:

Millennium Running is an event management company specializing in producing endurance events such as road races and triathlons. From ownership of our Signature events to timing services, we support over 150 events annually. The athleteReg platforms have been instrumental in our growth and a key partner to Millennium Running’s success.

Integrating online registration with our event preparation and event timing services has created an ideal process of accurate, efficient data flow. The process has completely eliminated transfer of data between multiple parties and formats, while also introducing a quicker turnaround time. Ultimately, our partner events get to spend more time on the most important revenue producing aspects of event management; marketing and sponsor relations. Additionally, by using athleteReg, we are able to offer custom state-of-the-art event timing technologies that are not possible otherwise.

The athleteReg team is continually updating and improving each of their platforms with new ideas and user-friendly features. A great, friendly support team is always there to assist in any way they can. Our partnership with athleteReg has been extremely beneficial for our events, and we are excited to continue that relationship looking towards the future.”

About Millennium Running:
Fueled by the passion of promoting healthy and enjoyable lifestyles, Millennium Running is a vertically integrated running company that enhances the community with over a dozen Signature Road Races & Triathlons, a Running Specialty Retail Store, a Running Club, and Timing & Event Services. Originally inspired by the Millennium Mile and founded in September 2010 by John Mortimer, Millennium Running quickly grew into New Hampshire’s largest road race management company. Annually, Millennium has more thank 29,000 participants in their Signature Events and times more than 60,000 runners. With more than $375,000 in funds raised for local organizations and non-profits since its inception, Millennium Running strives to strengthen the community with its charitable efforts.

For more information about Millennium Running and their services, please contact them here: