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Tag: Community building

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Runners and Smokey Bear lead the charge at the Run with the Wild race start, a community event on athleteReg
athleteRegEvan HuffMay 20, 20260 Comments

How many of my event participants should I expect to return each year?

Registration numbers look great, but how many of those athletes are coming back? The answer might surprise you.
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Cyclist celebrating a solo finish at Chocolate City Criterium with crowd cheering along a colorful, festival-style race course.
athleteRegKelly MatkovichApril 2, 20260 Comments

Reggie Award April 2026 Celebrating Endurance Event Directors

What does it take to build an event people remember? A look at the intentional choices behind Chocolate City Criterium.
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Dawn Harper-Nelson delivering a keynote presentation on stage at the Running USA Conference, speaking to event directors about inspiration and resilience.
athleteRegKelly MatkovichFebruary 23, 20260 Comments

Lessons From Running USA Conference for Event Directors Planning Their Next Season

Beyond the sessions and speakers, these were the moments and conversations from Running USA that sparked ideas worth bringing home.
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