athleteReg Launches Gift Card Functionality

Give your participants an incentive to purchase multiple or discounted entries today for future events. With our new Gift Card tool, you can invite participants to register now!

After talking with dozens of event directors who have had to cancel events this spring and summer due to COVID-19, we gathered feedback on ways we could help you generate income and maintain participant engagement without any active events.

One feature that came from these conversations is now our new gift card functionality.. This will allow you to sell entries into future events – those happening later this year and even those not yet created. 

Similar to “season pass” offerings across other industries, you can sell multiple entries per pass at a “bulk” discount to incentivize your participants to buy them now and register later.

Learn more here and feel free to reach out with questions!

evan huff
Evan Huff

Evan Huff joined athleteReg in 2010 and leads the athleteReg team and product strategy, supporting event directors across the endurance community. A lifelong endurance athlete with a background in ski racing, road cycling, and cyclocross, Evan combines firsthand experience with years of industry knowledge to help organizers deliver exceptional events.