Tag Archives: marketing

Night Weasels: A Study in Event Success

Unless you are a New England cyclocross regular, the name Night Weasels might be foreign to you, but in our neck of the woods Night Weasels is a staple event of New England cyclocross. A night race, a growing, but popular sub-genre of both road, mountain and cyclocross racing, this event has remained a favorite […]
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Date-Based Multi-Entry Discounts

AthleteReg event directors can now issue discounts to participants participating in more than one event, if the event spans multiple days. Previously same-day type discounts on a multi-day event were only available if each day’s events were under a single header. There are now 3 options for discount types: event-wide, by group/header, or by date! […]
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4 Under-Utilized Features That Make an Event Director’s Life Easier

On most registration platforms setting up the basics is straightforward – you can get your registration page up and running in no time. But there are plenty of features that you may have passed over in your initial perusal that could make your life A LOT easier. Read on for our four top under-utilized features […]
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Setting Up Your Event – Best Practices

Running an event is difficult; there are so many things to consider, and so many things to prepare – and before you even have a single person registered! Read on for some of our tips and tricks for setting up the best registration for your event. Think Like a Participant When setting up your own […]
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5 Tips for FREE Effective Event Marketing

It’s that time of year, you’re preparing for your event and this year you want to it to be even bigger and better than ever, but how do you accomplish that? This is the conundrum for any event looking to scale. The term ‘marketing’ is broad and far reaching, and there seems to be a […]
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Feature Showcase: Referral Codes

As an event promoter, have you ever wished that your participants could do more for you? Getting your participants to talk about your event, or share it on different social media channels is a great way to drum up excitement, but how do you get participants to do this? One answer is with referral codes. […]
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Event Production on a Budget, Social Media Marketing, LiveReg, and More

Grassroots Race Production on a Budget Fred Phillips oversees approximately 25 multisport and cycling events each year. Here he shares his expertise including the three things that should be the foundation for every grassroots, budget-concise race production organization. Read more Using Pinterest, Reddit, and Instagram to Market Your Event Alon Alroy Creating buzz is not […]
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