Tag Archives: marketing tools

Night Weasels: A Study in Event Success

Unless you are a New England cyclocross regular, the name Night Weasels might be foreign to you, but in our neck of the woods Night Weasels is a staple event of New England cyclocross. A night race, a growing, but popular sub-genre of both road, mountain and cyclocross racing, this event has remained a favorite […]
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Date-Based Multi-Entry Discounts

AthleteReg event directors can now issue discounts to participants participating in more than one event, if the event spans multiple days. Previously same-day type discounts on a multi-day event were only available if each day’s events were under a single header. There are now 3 options for discount types: event-wide, by group/header, or by date! […]
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Event Analytics

For event directors there are already a lot of things on your plate as you prepare for your event; just the task of setting up registration can be daunting enough. However, to take your event to the next level it’s important to understand a little bit about your demographics. Luckily, there are many tools out […]
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4 Under-Utilized Features That Make an Event Director’s Life Easier

On most registration platforms setting up the basics is straightforward – you can get your registration page up and running in no time. But there are plenty of features that you may have passed over in your initial perusal that could make your life A LOT easier. Read on for our four top under-utilized features […]
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5 Tips for FREE Effective Event Marketing

It’s that time of year, you’re preparing for your event and this year you want to it to be even bigger and better than ever, but how do you accomplish that? This is the conundrum for any event looking to scale. The term ‘marketing’ is broad and far reaching, and there seems to be a […]
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Registration Insurance for Participants

Don’t want to handle refunds for your event or not in a financial position to honor those requests? With our newest partnership with Allianz Global Assistance, your participants can get their entry refunded at no cost to event directors. When people register for your event on BikeReg, RunReg, TriReg, or SkiReg, they can now choose to add […]
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PledgeReg gets some upgrades…

PledgeReg, our fully integrated to peer fundraising platform, has received some great upgrades this summer. While PledgeReg is already completely seamless and integrated with the registration for events, we have created a new way to drive more donations and fundraiser engagement, new team based features and ways to save you, the event director, time. Maximizing […]
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Additional Users Feature

Do you ever need to give limited access to more users? Do you have a timing company or registration team that needs access to your event? With the athleteReg additional users tool, you can now give customized access for specific events so your timer, registrar, treasurer, etc. can lend a helping hand in the promotion […]
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Utilizing Referral Codes as a Event Marketing Tool

Use this marketing tool to incentivize participants, with custom rewards, by getting their friends to sign up for your event. This tool is completely customizable to meet the exact needs of your event and budget. When your current participants get a designated number of their friends to sign up, give them automatic refunds (partial or full), or custom […]
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Returnees Reporting: Boosting Attendance at Your Event Just Got Easier!

athleteReg is proud to introduce Returnees Reporting, a tool designed to boost attendance at your event by comparing current registrations to those in your past events. Focus your marketing efforts on past participants who already know how great your events are and are more likely to register. Now you can look at who hasn’t registered for […]
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