Tag Archives: Event Marketing

The 2018 Intelligentsia Cup powered by SRAM: An Interview with Executive Director Marco Colbert

For the last seven years, the Intelligentsia Cup powered by SRAM series has been offering high level competition to Pro-Am  road racers in and around Chicago. The series draws road cyclists from far and wide, with this year’s event welcoming riders from all over the United States and from 12 countries. At BikeReg, we’re always […]
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Friendship, Fundraising, and Fluffernutters

Welcome to the inaugural post for our new series: Real Cyclocross. As the season moves along, we’ll be sharing interviews with promoters and team directors, tips and tricks for racing and training, case studies detailing specific events, and a lot of other cyclocross-specific content. For our first interview of the series, we sat down with […]
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How to Engage with Your Participants on Social Media

Engaging with your participants and building your brand is an egg that all event directors want to crack, and in the age of social media, doing just this is easier than you might think. Where to Start? It seems new social media platforms are cropping up every day, so it can be hard to choose […]
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Night Weasels: A Study in Event Success

Unless you are a New England cyclocross regular, the name Night Weasels might be foreign to you, but in our neck of the woods Night Weasels is a staple event of New England cyclocross. A night race, a growing, but popular sub-genre of both road, mountain and cyclocross racing, this event has remained a favorite […]
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Credits Feature

We are excited to announce that we have released a new feature for event directors: credits. The credits feature will allow directors to issue a credit to a participant, in lieu of a refund. Having this ability will allow greater flexibility in how cancellations are handled. The credits feature is accessible from the same interface […]
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Date-Based Multi-Entry Discounts

AthleteReg event directors can now issue discounts to participants participating in more than one event, if the event spans multiple days. Previously same-day type discounts on a multi-day event were only available if each day’s events were under a single header. There are now 3 options for discount types: event-wide, by group/header, or by date! […]
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Event Analytics

For event directors there are already a lot of things on your plate as you prepare for your event; just the task of setting up registration can be daunting enough. However, to take your event to the next level it’s important to understand a little bit about your demographics. Luckily, there are many tools out […]
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4 Under-Utilized Features That Make an Event Director’s Life Easier

On most registration platforms setting up the basics is straightforward – you can get your registration page up and running in no time. But there are plenty of features that you may have passed over in your initial perusal that could make your life A LOT easier. Read on for our four top under-utilized features […]
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5 Tips for FREE Effective Event Marketing

It’s that time of year, you’re preparing for your event and this year you want to it to be even bigger and better than ever, but how do you accomplish that? This is the conundrum for any event looking to scale. The term ‘marketing’ is broad and far reaching, and there seems to be a […]
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Feature Showcase: Series/Omnium Function

Event promoters for event series, or multi-day events often face the issue of how to provide registration flexibility for their participants. Ideally, a promoter for a multi-day event or series would want to allow for participants to pick and choose, but also allow for registration in the entire event or series, often for an discount. […]
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