Category Archives: Event Marketing

The 2018 Intelligentsia Cup powered by SRAM: An Interview with Executive Director Marco Colbert

For the last seven years, the Intelligentsia Cup powered by SRAM series has been offering high level competition to Pro-Am  road racers in and around Chicago. The series draws road cyclists from far and wide, with this year’s event welcoming riders from all over the United States and from 12 countries. At BikeReg, we’re always […]
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Friendship, Fundraising, and Fluffernutters

Welcome to the inaugural post for our new series: Real Cyclocross. As the season moves along, we’ll be sharing interviews with promoters and team directors, tips and tricks for racing and training, case studies detailing specific events, and a lot of other cyclocross-specific content. For our first interview of the series, we sat down with […]
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Social Media Best Practices with AthleteReg Tools

  Amplify Your Message Every event is fighting for space in the minds’ of racers. People are busy, schedules are packed full, and the date you’ve chosen on the calendar likely puts you in competition with other events just like yours. Social media platforms provide a clear communication channel to your past and future participants. […]
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Registration Widget – Embedding Registration on Your Website

Looking to have a fully custom branded registration process? Embedding registration allows event directors to have all the convenience of the athleteReg platforms, while keeping their participants on their own website for the entire experience. Embedding registration involves placing a snippet of code from your athleteReg event onto your own website. This piece of code […]
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Your Post-Event Checklist

Your event is over, phew! It was a whirlwind. So much happened, especially leading up to event day. It’s easy at this point to close the book and not think about it until it comes time to ramp up for another year-it’s certainly tempting to do so! After all that work to make the event […]
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How to Engage with Your Participants on Social Media

Engaging with your participants and building your brand is an egg that all event directors want to crack, and in the age of social media, doing just this is easier than you might think. Where to Start? It seems new social media platforms are cropping up every day, so it can be hard to choose […]
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athleteReg employs RaceHQ’s Online Marketplace

athleteReg has chosen to partner with RaceHQ, an online event management company, in order to aid event directors to make the most out of their events within the event budget. RaceHQ has a unique online marketplace that provides a hub for products and services at wholesale prices. These products include event wear, medals, photos, signage, […]
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Date-Based Multi-Entry Discounts

AthleteReg event directors can now issue discounts to participants participating in more than one event, if the event spans multiple days. Previously same-day type discounts on a multi-day event were only available if each day’s events were under a single header. There are now 3 options for discount types: event-wide, by group/header, or by date! […]
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Event Analytics

For event directors there are already a lot of things on your plate as you prepare for your event; just the task of setting up registration can be daunting enough. However, to take your event to the next level it’s important to understand a little bit about your demographics. Luckily, there are many tools out […]
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Setting Up Your Event – Best Practices

Running an event is difficult; there are so many things to consider, and so many things to prepare – and before you even have a single person registered! Read on for some of our tips and tricks for setting up the best registration for your event. Think Like a Participant When setting up your own […]
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