Last week, athleteReg attended the Running USA Conference in Los Angeles, California. CEO Ross Krause and Director of Business Development Evan Huff seized the opportunity to listen to keynote speakers, attend relevant seminars and workshops, and network with others in the industry, all while immersing themselves in the thrilling atmosphere of the sport.
Some highlights included presentations, such as the Millennial Running Study, “Race Camp” sessions designed to connect industry experts with each other to share experience and knowledge, and in-depth discussions on event marketing, fundraising, and participant retention.
With this industry knowledge, new ideas and connections, both Ross and Evan have come back with a new perspective on the industry and what role an online registration provider can have in growing endurance sports participation and helping event promoters. With this, look for new features focused on participant retention, marketing, fundraising, and event management efficiency.
Running USA is a non-profit organization aimed at promoting and building the sport of long distance and race running in an exciting and involved manner. It also provides marketing, communication, and information services to businesses in the industry that are part of its membership program. They believe that industry-wide cooperation is the key to the growth, advancement, and value enhancement of this widely-appreciated sport.16